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	<title>Specialty Retail Expert</title>
	<link>http://www.specialtyretailexpert.com</link>
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	<lastBuildDate>Tue, 27 Jul 2010 13:41:56 +0000</lastBuildDate>
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		<title>Keep Your Marketing Momentum Going</title>
		<description><![CDATA[I received an email from a long-time friend and gift shop retailer yesterday, and in it I noticed a tone of frustration and desperation. She was asking me my thoughts on how to increase sales, since store traffic and, subsequently, sales are really slow for her over the long summer months.
One of the most important [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/07/27/keep-your-marketing-momentum-going/</link>
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		<title>Have you used #FollowFriday on Twitter?</title>
		<description><![CDATA[Every Friday, thousands of people can be seen playing the #FollowFriday game on Twitter. What started out as a single tweet announcing the game a year ago has turned into a hugely popular trend that keeps on growing. 
The concept is simple: every Friday, tweet about a friend who you think is worthy of following. [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/07/23/have-you-used-followfriday-on-twitter/</link>
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		<title>The Secret to Getting People to Open Your Emails</title>
		<description><![CDATA[The majority of commercial emails go straight to the trash without being opened. This means that the average email is being judged solely on the subject line of the message (before being opened) and/or getting sent to the trash automatically. 
MailChimp.com conducted a study, sending out 40 million emails with various subject lines to see [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/07/19/the-secret-to-getting-people-to-open-your-emails/</link>
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		<title>Fresh Finds from the National Stationery Show</title>
		<description><![CDATA[Today&#039;s guest post is from Kathy Krassner, Owner of Krassner Communications.
One of the joys of attending the National Stationery Show, which took place May 16-19 at the Jacob K. Javits Convention Center in New York City, is finding new resources that offer fresh merchandise to perk up retailers&#039; shelves. With 125 first-time exhibitors among the [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/06/14/fresh-finds-from-the-national-stationery-show-2/</link>
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		<title>Hot Categories at the National Stationery Show</title>
		<description><![CDATA[Today&#039;s guest post is from Kathy Krassner, Owner of Krassner Communications.
Walking the aisles at the recent National Stationery Show, held May 16-19 at the Jacob K. Javits Convention Center in New York City, certain merchandise categories — and fresh interpretations of products within those categories — stood out among the myriad paper-related items on display.
The [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/06/07/hot-categories-at-the-national-stationery-show/</link>
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		<title>Judging &#034;Best New Products&#034; at the NSS</title>
		<description><![CDATA[Today&#039;s guest post is from Kathy Krassner, Owner of Krassner Communications.
I had the honor of being invited to judge the &#034;Best New Product Awards&#034; at the recent National Stationery Show, which ran May 16-19 at the Jacob K. Javits Convention Center in New York City. Along with fellow judge Patricia Norins, publisher of GIFT SHOP [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/05/31/judging-best-new-products-at-the-nss/</link>
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		<title>Finding Inspiration at SPREE 2010</title>
		<description><![CDATA[
SPREE, our trade show for the cart and kiosk industry is less than a week away, and with record high pre-registration (up 60% from last year), I&#039;m confident this will be our best show ever!
One of the things I enjoy most about going to SPREE every year is the discovery process. I love seeing the [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/04/07/finding-inspiration-at-spree-2010/</link>
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		<title>How To Synch Your Facebook and Twitter Pages</title>
		<description><![CDATA[Having trouble managing all your social media? You&#039;re not alone. It&#039;s tedious work trying to update your Facebook status every time you tweet, and to tweet every time you update.  The good people at Facebook and Twitter feel your pain, so they&#039;ve created an application to synch the two: update one and the other [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/04/01/how-to-synch-your-facebook-and-twitter-pages/</link>
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		<title>Top Five Website Mistakes</title>
		<description><![CDATA[I was recently interviewed for an article on web retailing. The reporter asked me for five suggestions on how retailers could improve their sites, or what they should keep in mind if they are launching their first site.
Here are the five tips that I shared:


Skip the introductory page and Flash-based code.Consumers are impatient and an [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/03/12/top-five-website-mistakes/</link>
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		<title>Sell Like An Olympian</title>
		<description><![CDATA[Today&#039;s guest post is from Meryl Hooker, Sales Rockstar.
I am not a sports fan but like so many others, the Olympic games in Vancouver caught my attention. I didn&#039;t make time to sit down and watch any of the events, but some of the highlights really got me thinking. Of all the amazing performances, I [...]]]></description>
		<link>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/</link>
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