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	<title>Specialty Retail Expert &#187; Social Marketing</title>
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		<title>Interesting Use of a QR Code in Email Marketing</title>
		<link>http://www.specialtyretailexpert.com/2011/12/21/interesting-use-of-a-qr-code-in-email-marketing/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/21/interesting-use-of-a-qr-code-in-email-marketing/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 13:14:48 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1475</guid>
		<description><![CDATA[Recently I received an interesting email from a flower shop named Rose Red &#038; Lavender in Brooklyn, NY, that included a 20 percent off coupon which uses both a link and a QR code to whisk readers to the shop’s website. I love the simplicity of this email campaign, as well as the use of [...]]]></description>
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		<title>Try Online Advertising this Holiday Season</title>
		<link>http://www.specialtyretailexpert.com/2011/12/07/try-online-advertising-this-holiday-season/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/07/try-online-advertising-this-holiday-season/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 13:14:32 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1454</guid>
		<description><![CDATA[Lately I’ve been blogging about various ways to promote your business during the holidays. Another great option to experiment with is targeted online advertising using search engines like Google, Yahoo, Bing and Facebook. The benefit to this type of advertising is that you can easily target ads so that they are more apt to reach [...]]]></description>
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		<title>New Gift Shop Trends Facebook Page</title>
		<link>http://www.specialtyretailexpert.com/2011/12/01/new-gift-shop-trends-facebook-page/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/01/new-gift-shop-trends-facebook-page/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 13:10:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1446</guid>
		<description><![CDATA[To keep you abreast of the latest trends in our industry, our publication GIFT SHOP Magazine has recently launched a new Facebook page. The page is centered around keeping independent retailers up-to-date on the latest trends in colors, products and business practices like staffing. With this Facebook page we can provide up-to-the minute trends between [...]]]></description>
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		<title>Strategies to Boost Your Bottom Line on Small Business Saturday</title>
		<link>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:01:38 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1418</guid>
		<description><![CDATA[Below are a few ways you can promote Small Business Saturday and drive customers to your store on November 26th. Get a jump start on marketing Small Business Saturday through your online marketing campaign far in advance of the event. Start talking about the special events and promotions that you will offer on SBS on [...]]]></description>
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		<title>Join Me in Making Small Business Saturday a Huge Success!</title>
		<link>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 12:45:08 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1413</guid>
		<description><![CDATA[Recently I was named as an advisor and spokesperson for American Express OPEN’s Small Business Saturday (SBS). I’m hoping you’ve heard of SBS, a program introduced by American Express last year to promote local retailers and encourage shoppers to spend their holiday dollars in their local communities at small businesses on Saturday, November 26th, the [...]]]></description>
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		<title>What Every Great Blogger Should Be Doing</title>
		<link>http://www.specialtyretailexpert.com/2011/08/31/what-every-great-blogger-should-be-doing/</link>
		<comments>http://www.specialtyretailexpert.com/2011/08/31/what-every-great-blogger-should-be-doing/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 12:12:47 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1338</guid>
		<description><![CDATA[How is your blog going? Do you need some inspiration on how to spruce it up, spice it up or create new excitement? DO – Create a conversation rather than trying to sell, sell, sell. Your blog should be a place where customers can get to know you, your store and your products. Avoid being [...]]]></description>
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		<title>Three Tips to Boost Store Sales</title>
		<link>http://www.specialtyretailexpert.com/2011/08/29/three-tips-to-boost-store-sales/</link>
		<comments>http://www.specialtyretailexpert.com/2011/08/29/three-tips-to-boost-store-sales/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 12:08:48 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[retail sales]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1336</guid>
		<description><![CDATA[Looking to boost sales with your customers? Here are a few tips: Be a retailer without borders. If your customers are not coming to you, perhaps you can go to them. Consider setting up a table at a local farmer&#039;s market, street festival or swap meet. Consider hosting a sidewalk sale or your own mini-festival [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cause Marketing on Facebook is Good Business</title>
		<link>http://www.specialtyretailexpert.com/2011/08/03/cause-marketing-on-facebook-is-good-business/</link>
		<comments>http://www.specialtyretailexpert.com/2011/08/03/cause-marketing-on-facebook-is-good-business/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 12:18:18 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1293</guid>
		<description><![CDATA[Lately it seems I’ve been seeing more and more businesses using cause marketing to widen their reach on Facebook. It’s a great way to not only give back to a cause close to your heart, but also raise awareness of your business in your community. One recent example is Snap Retail. They are offering to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Latest Tips on Increasing Facebook Interaction</title>
		<link>http://www.specialtyretailexpert.com/2011/07/29/the-latest-tips-on-increasing-facebook-interaction/</link>
		<comments>http://www.specialtyretailexpert.com/2011/07/29/the-latest-tips-on-increasing-facebook-interaction/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 12:46:24 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1288</guid>
		<description><![CDATA[Your Facebook posts may only be seen by half of your fans that have “Liked” your page. Why? Facebook is constantly changing the way posts are presented to users. You can see evidence of this just by going to the News Feed on your personal page and looking at the top right column—you’ll see two [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What We Can Learn from Macy&#039;s 50.3% Online Sales Growth</title>
		<link>http://www.specialtyretailexpert.com/2011/07/18/what-we-can-learn-from-macys-50-3-online-sales-growth/</link>
		<comments>http://www.specialtyretailexpert.com/2011/07/18/what-we-can-learn-from-macys-50-3-online-sales-growth/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 12:34:37 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1276</guid>
		<description><![CDATA[Macy’s recently reported that sales for its online properties Macys.com and Bloomingdales.com grew by 50.3 percent compared to the same period last year. Much of the stellar sales jump is credited to Macy’s social media push on Facebook over the last year. Yes, we know Macy’s has much more marketing muscle and money than most [...]]]></description>
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