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	<title>Specialty Retail Expert &#187; Small Business</title>
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		<title>Leverage the Power of Small Business Saturday in Your Store</title>
		<link>http://www.specialtyretailexpert.com/2011/11/16/leverage-the-power-of-small-business-saturday-in-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/16/leverage-the-power-of-small-business-saturday-in-your-store/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 13:19:26 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tips]]></category>

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		<description><![CDATA[According to a new study that was just issued by American Express, independent American Express merchants who participated in Small Business Saturday saw an average boost in sales of 28% on Small Business Saturday. Here are three ways that you can participate in Small Business Saturday (taking place on November 26th this year): Contact your [...]]]></description>
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		<title>Strategies to Boost Your Bottom Line on Small Business Saturday</title>
		<link>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/</link>
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		<pubDate>Wed, 09 Nov 2011 12:01:38 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Small Business]]></category>
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		<description><![CDATA[Below are a few ways you can promote Small Business Saturday and drive customers to your store on November 26th. Get a jump start on marketing Small Business Saturday through your online marketing campaign far in advance of the event. Start talking about the special events and promotions that you will offer on SBS on [...]]]></description>
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		<title>Join Me in Making Small Business Saturday a Huge Success!</title>
		<link>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 12:45:08 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
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		<category><![CDATA[Small Business]]></category>
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		<description><![CDATA[Recently I was named as an advisor and spokesperson for American Express OPEN’s Small Business Saturday (SBS). I’m hoping you’ve heard of SBS, a program introduced by American Express last year to promote local retailers and encourage shoppers to spend their holiday dollars in their local communities at small businesses on Saturday, November 26th, the [...]]]></description>
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