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	<title>Specialty Retail Expert &#187; Online</title>
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		<title>American Express Announces Serve, a Digital Payment System</title>
		<link>http://www.specialtyretailexpert.com/2011/05/19/american-express-announces-serve-a-digital-payment-system/</link>
		<comments>http://www.specialtyretailexpert.com/2011/05/19/american-express-announces-serve-a-digital-payment-system/#comments</comments>
		<pubDate>Thu, 19 May 2011 12:44:36 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[retail sales]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1179</guid>
		<description><![CDATA[In a move that will offer your customers another way to pay for your products online, in-store and via mobile, I read a few days ago that AmEx will begin offering a new digital payment system, called Serve. It is basically a PayPal-like service with an AmEx card for offline purchases. Serve allows customers to [...]]]></description>
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		<title>Adding Reviews to Your Website</title>
		<link>http://www.specialtyretailexpert.com/2011/04/06/adding-reviews-to-your-website/</link>
		<comments>http://www.specialtyretailexpert.com/2011/04/06/adding-reviews-to-your-website/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 12:29:11 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1137</guid>
		<description><![CDATA[Recently I wrote a post about how Google has changed the search algorithm, and mentioned including reviews as a good way to increase your search rankings. If you want to improve your website and increase sales, I suggest you start adding customer reviews. Here are a few tips: Use what is already available and FREE. [...]]]></description>
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		<title>Women Wielding Influence&#8230; Online. What are you doing about it?</title>
		<link>http://www.specialtyretailexpert.com/2011/03/30/women-wielding-influence-online-what-are-you-doing-about-it/</link>
		<comments>http://www.specialtyretailexpert.com/2011/03/30/women-wielding-influence-online-what-are-you-doing-about-it/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 13:38:54 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1133</guid>
		<description><![CDATA[I just read a very interesting article about women and their influence with online and in-store purchasing decisions. The article, written by Aileen Lee (a venture capitalist at Kleiner Perkins Caufield &#038; Byers), points out that women have the greatest influence when it comes to shopping and social media, like Facebook, Twitter, and Groupon. Women [...]]]></description>
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		<title>Content Still King: Google Changed Their Search Formula to Reward Fresh Content</title>
		<link>http://www.specialtyretailexpert.com/2011/03/28/content-still-king-google-changed-their-search-formula-to-reward-fresh-content/</link>
		<comments>http://www.specialtyretailexpert.com/2011/03/28/content-still-king-google-changed-their-search-formula-to-reward-fresh-content/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 12:44:50 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1128</guid>
		<description><![CDATA[According to a recent press release by Google, they have changed their search algorithm to give high-quality websites higher search rankings and give low-quality websites lower rankings. So, what makes up a high-quality site, you may ask? According to Google, a high-quality website is one with fresh, relevant, original content. So, how can you keep [...]]]></description>
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		<title>Use Video on Your Website to Increase Traffic</title>
		<link>http://www.specialtyretailexpert.com/2011/03/25/use-video-on-your-website-to-increase-traffic/</link>
		<comments>http://www.specialtyretailexpert.com/2011/03/25/use-video-on-your-website-to-increase-traffic/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 12:40:24 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1126</guid>
		<description><![CDATA[You already know that videos can help you gain valuable market exposure, however you might be questioning exactly what type of content to include. Here are three tips for getting the most out of a video on your website. Use your video to highlight your store’s uniqueness.There are so many things that make your store [...]]]></description>
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