<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Specialty Retail Expert &#187; Mobile Marketing</title>
	<atom:link href="http://www.specialtyretailexpert.com/category/mobile-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.specialtyretailexpert.com</link>
	<description></description>
	<lastBuildDate>Fri, 17 Feb 2012 12:39:06 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>How Retailers Can Use QR Codes to Boost Business</title>
		<link>http://www.specialtyretailexpert.com/2011/09/19/how-retailers-can-use-qr-codes-to-boost-business/</link>
		<comments>http://www.specialtyretailexpert.com/2011/09/19/how-retailers-can-use-qr-codes-to-boost-business/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 12:47:00 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1378</guid>
		<description><![CDATA[QR Codes are those funky looking, square barcode images that you have likely seen popping up in more and more places, from store windows to business cards. As I’ve been visiting numerous trade shows lately, I see them everywhere. So what are they and how can they be of use to your business? A new [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/09/19/how-retailers-can-use-qr-codes-to-boost-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Wallet Launches &#8211; Capitalize on the New Technology with These Tips for Retailers</title>
		<link>http://www.specialtyretailexpert.com/2011/06/22/google-wallet-launches-capitalize-on-the-new-technology-with-these-tips-for-retailers/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/22/google-wallet-launches-capitalize-on-the-new-technology-with-these-tips-for-retailers/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:02:49 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1240</guid>
		<description><![CDATA[This week Google launched its new mobile wallet and daily deals strategy, Google Wallet, in New York and San Francisco. The application allows users to buy daily deals online from the deal network and store them in their Google Wallet. When they visit the retailer to redeem the deal, the “coupon” is in their “wallet” [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/06/22/google-wallet-launches-capitalize-on-the-new-technology-with-these-tips-for-retailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Drive Sales and Store Traffic with Text Messages</title>
		<link>http://www.specialtyretailexpert.com/2011/06/13/drive-sales-and-store-traffic-with-text-messages/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/13/drive-sales-and-store-traffic-with-text-messages/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 12:11:31 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1224</guid>
		<description><![CDATA[Recently I read a study which reported that 35 percent of customers who have opted-in to receive text-based promotional messages from retailers subsequently visit that store’s ecommerce website or physical location. That’s a pretty impressive response rate! In addition, the report says 34 percent of those folks end up redeeming the offer or coupon included [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/06/13/drive-sales-and-store-traffic-with-text-messages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use In-store Signs to Increase Social Media Activity</title>
		<link>http://www.specialtyretailexpert.com/2011/06/06/use-in-store-signs-to-increase-social-media-activity/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/06/use-in-store-signs-to-increase-social-media-activity/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 12:58:06 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1203</guid>
		<description><![CDATA[Promoting your social media presence with fun signage can increase traffic both in-store and online. Get creative and have a little fun with it. Remember to include clear benefits for becoming an online fan like discounts, exclusive events and free advice. Here are a few examples of signs by retailers:]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/06/06/use-in-store-signs-to-increase-social-media-activity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google&#039;s New Way to Promote Your Business&#8230; for FREE</title>
		<link>http://www.specialtyretailexpert.com/2011/06/03/googles-new-way-to-promote-your-business-for-free/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/03/googles-new-way-to-promote-your-business-for-free/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 13:26:21 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1201</guid>
		<description><![CDATA[Google has launched a new service for businesses called Google Business Photos. Go online to Google Places and apply to have photos of your business taken. A Google photographer will then come take panoramic photos of your business that Google can stitch together to make 360 degree views of the inside your establishment. These photos [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/06/03/googles-new-way-to-promote-your-business-for-free/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mother’s Day Promotion Ideas</title>
		<link>http://www.specialtyretailexpert.com/2011/04/25/mother%e2%80%99s-day-promotion-ideas/</link>
		<comments>http://www.specialtyretailexpert.com/2011/04/25/mother%e2%80%99s-day-promotion-ideas/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 12:25:50 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1162</guid>
		<description><![CDATA[Mother’s Day is fast approaching and you likely already have your Mother’s Day promotion plans in motion, but if not, here are a couple last minute ideas that also incorporate the use of social media marketing. Something to keep in mind: women do most of the household shopping and make up the majority of users [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/04/25/mother%e2%80%99s-day-promotion-ideas/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Women Wielding Influence&#8230; Online. What are you doing about it?</title>
		<link>http://www.specialtyretailexpert.com/2011/03/30/women-wielding-influence-online-what-are-you-doing-about-it/</link>
		<comments>http://www.specialtyretailexpert.com/2011/03/30/women-wielding-influence-online-what-are-you-doing-about-it/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 13:38:54 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1133</guid>
		<description><![CDATA[I just read a very interesting article about women and their influence with online and in-store purchasing decisions. The article, written by Aileen Lee (a venture capitalist at Kleiner Perkins Caufield &#038; Byers), points out that women have the greatest influence when it comes to shopping and social media, like Facebook, Twitter, and Groupon. Women [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/03/30/women-wielding-influence-online-what-are-you-doing-about-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Need a Little Facebook Inspiration?</title>
		<link>http://www.specialtyretailexpert.com/2011/03/09/need-a-little-facebook-inspiration/</link>
		<comments>http://www.specialtyretailexpert.com/2011/03/09/need-a-little-facebook-inspiration/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 12:56:53 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1113</guid>
		<description><![CDATA[If you&#039;re looking to spruce up your business’s Facebook page, check out an online article I found that includes an amazing collection of 20 outstanding Facebook pages. You&#039;ll likely recognize most of the brands, such as Harley Davidson and Skittles. Although your business may not have the same size budget as most of these guys [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/03/09/need-a-little-facebook-inspiration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Ways for You to Increase Twitter Followers</title>
		<link>http://www.specialtyretailexpert.com/2011/02/24/top-ways-for-you-to-increase-twitter-followers/</link>
		<comments>http://www.specialtyretailexpert.com/2011/02/24/top-ways-for-you-to-increase-twitter-followers/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 12:48:59 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1103</guid>
		<description><![CDATA[During a recent webinar I gave on social media for the National Stationery Show, I was asked how to increase Twitter followers. Here are some of my favorite tips for retailers and wholesalers to build a bigger Twitter following. Follow othersTwitter users believe in a golden rule of sorts, &#034;follow others that follow you,&#034; so [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/02/24/top-ways-for-you-to-increase-twitter-followers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing: 3 Simple Steps to Get Started</title>
		<link>http://www.specialtyretailexpert.com/2011/02/22/mobile-marketing-3-simple-steps-to-get-started/</link>
		<comments>http://www.specialtyretailexpert.com/2011/02/22/mobile-marketing-3-simple-steps-to-get-started/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 02:43:15 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1101</guid>
		<description><![CDATA[A few days back we heard the news that Borders Group Inc., well-known for Borders Bookstores, filed for bankruptcy protection. Many of the reports I read on the subject say that one of the greatest contributors to the company’s problems was that it was too slow and too late at getting online and using the [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/02/22/mobile-marketing-3-simple-steps-to-get-started/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

