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	<title>Specialty Retail Expert &#187; Merchandising</title>
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		<title>A Bit of Holiday Merchandising Inspiration</title>
		<link>http://www.specialtyretailexpert.com/2011/12/05/a-bit-of-holiday-merchandising-inspiration/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/05/a-bit-of-holiday-merchandising-inspiration/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:34:50 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1450</guid>
		<description><![CDATA[With the holiday season upon us I thought I’d share a bit of inspiration for your holiday displays with an example our trends editor, Becky Tyre, shared with me. The shots below are from A. Dodson’s, a store in Suffolk, VA. I love the stop-you-in-your-tracks creativity this store displays by wrapping the tree branches in [...]]]></description>
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		<item>
		<title>Jump Start Your Holiday Promotions Now</title>
		<link>http://www.specialtyretailexpert.com/2011/11/14/jump-start-your-holiday-promotions-now/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/14/jump-start-your-holiday-promotions-now/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 12:46:09 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[retail sales]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1423</guid>
		<description><![CDATA[I’m passionate about promoting independent retailers, especially during the critical holiday shopping season. Here are a few points of inspiration to help you jump start your holiday marketing plan today. Develop an online marketing campaign. Be sure to include email marketing, your website, social media and your store enewsletter to communicate the exciting events and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategies to Boost Your Bottom Line on Small Business Saturday</title>
		<link>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:01:38 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1418</guid>
		<description><![CDATA[Below are a few ways you can promote Small Business Saturday and drive customers to your store on November 26th. Get a jump start on marketing Small Business Saturday through your online marketing campaign far in advance of the event. Start talking about the special events and promotions that you will offer on SBS on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Launch a Shop Local Campaign to Boost Sales</title>
		<link>http://www.specialtyretailexpert.com/2011/09/16/launch-a-shop-local-campaign-to-boost-sales/</link>
		<comments>http://www.specialtyretailexpert.com/2011/09/16/launch-a-shop-local-campaign-to-boost-sales/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 13:29:58 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[retail sales]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1376</guid>
		<description><![CDATA[Recently a retailer sent an email to me about wanting to initiate a &#034;shop local&#034; campaign. Even though I&#039;ve blogged about this in the past, I thought I would bring it up again since it’s a fantastic tool. Launching a shop local campaign, whether on your own or by banding together with fellow retailers, is [...]]]></description>
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		<title>Boost Store Sales with Winning Visual Merchandising (Part 2)</title>
		<link>http://www.specialtyretailexpert.com/2011/06/29/boost-store-sales-with-winning-visual-merchandising-part-2/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/29/boost-store-sales-with-winning-visual-merchandising-part-2/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 12:04:42 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1256</guid>
		<description><![CDATA[Keep your store’s look fresh with the use of lighting, dramatic colors and frequent updates to draw customers in. Consider the atmosphere you want to create and use these tips to achieve impactful results: Use lighting effectively – Utilize lighting to support the ambiance you are creating for your space just as the retailer below [...]]]></description>
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		<title>Want to Know What Your Customers Want? Ask Them!</title>
		<link>http://www.specialtyretailexpert.com/2011/06/27/want-to-know-what-your-customers-want-ask-them/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/27/want-to-know-what-your-customers-want-ask-them/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 19:35:29 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1253</guid>
		<description><![CDATA[Recently a friend told me about a vintage fashion website called Mod Cloth that has built its business around letting its customers decide on the items it will carry. Website founders call it “a fashion business in a democratic style.” How American! With its “Be the Buyer” program, you can scroll through and vote on [...]]]></description>
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		<title>Google Wallet Launches &#8211; Capitalize on the New Technology with These Tips for Retailers</title>
		<link>http://www.specialtyretailexpert.com/2011/06/22/google-wallet-launches-capitalize-on-the-new-technology-with-these-tips-for-retailers/</link>
		<comments>http://www.specialtyretailexpert.com/2011/06/22/google-wallet-launches-capitalize-on-the-new-technology-with-these-tips-for-retailers/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:02:49 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1240</guid>
		<description><![CDATA[This week Google launched its new mobile wallet and daily deals strategy, Google Wallet, in New York and San Francisco. The application allows users to buy daily deals online from the deal network and store them in their Google Wallet. When they visit the retailer to redeem the deal, the “coupon” is in their “wallet” [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/06/22/google-wallet-launches-capitalize-on-the-new-technology-with-these-tips-for-retailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Creative Facebook Contests</title>
		<link>http://www.specialtyretailexpert.com/2011/05/30/five-creative-facebook-contests/</link>
		<comments>http://www.specialtyretailexpert.com/2011/05/30/five-creative-facebook-contests/#comments</comments>
		<pubDate>Mon, 30 May 2011 13:43:40 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1191</guid>
		<description><![CDATA[Recently I participated in a webinar on innovative marketing strategies and Facebook contests were discussed as a good way to increase interactivity on your social media pages. Contests can ramp up interest in your business and increase the number of folks that “Like” your page. Here are a few creative contests that other businesses have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Small Business Spring Promotion</title>
		<link>http://www.specialtyretailexpert.com/2011/05/25/great-small-business-spring-promotion/</link>
		<comments>http://www.specialtyretailexpert.com/2011/05/25/great-small-business-spring-promotion/#comments</comments>
		<pubDate>Wed, 25 May 2011 13:15:02 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1183</guid>
		<description><![CDATA[I was having lunch at a local deli recently and snapped a couple pictures of a great spring promotion. All on one great little card stuck in an attractive spring flower pail, the shop is promoting menu specials, their Facebook page, and their new smartphone ordering app. Great idea!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Video on Your Website to Increase Traffic</title>
		<link>http://www.specialtyretailexpert.com/2011/03/25/use-video-on-your-website-to-increase-traffic/</link>
		<comments>http://www.specialtyretailexpert.com/2011/03/25/use-video-on-your-website-to-increase-traffic/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 12:40:24 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1126</guid>
		<description><![CDATA[You already know that videos can help you gain valuable market exposure, however you might be questioning exactly what type of content to include. Here are three tips for getting the most out of a video on your website. Use your video to highlight your store’s uniqueness.There are so many things that make your store [...]]]></description>
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