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	<title>Specialty Retail Expert &#187; Merchandising</title>
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	<pubDate>Tue, 27 Jul 2010 13:41:56 +0000</pubDate>
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		<title>Paint Your Store Walls</title>
		<link>http://www.specialtyretailexpert.com/2010/02/11/paint-your-store-walls/</link>
		<comments>http://www.specialtyretailexpert.com/2010/02/11/paint-your-store-walls/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:22:45 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Management]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=893</guid>
		<description><![CDATA[We received a post on our forum yesterday from someone who is opening her first retail location, and she was asking for advice about what to do with her walls.  
My suggestion is to paint them! It&#039;s amazing how a can of $30 paint can liven an entire store and help to create an [...]]]></description>
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		<title>Tell the Product Story</title>
		<link>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 14:31:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=833</guid>
		<description><![CDATA[I just chatted with a retailer who said she had a fantastic holiday season. After congratulating her, I asked about her top selling product. She told me it was a new product that she only added to the store in July, and she was thankful that she decided to bring it in, because at the [...]]]></description>
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		<title>Storefront Displays That Sell More</title>
		<link>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:19:06 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=831</guid>
		<description><![CDATA[Last week I walked by a store in the airport and was compelled to stop by a wonderful storefront display. I saw an attractive barrel with cute little cosmetic bags overflowing from it and a chalkboard sign that read, &#034;Special Sale: $4 each, or 3 for $9.&#034; Since I do a lot of traveling (and [...]]]></description>
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		<title>Make a YouTube Video at Your Store</title>
		<link>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:24:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=825</guid>
		<description><![CDATA[I do a lot of speaking all over the world to educate retailers, so I just uploaded my first professional video clip to YouTube. I thought it would be a good marketing tool in YouTube and on my website, so we&#039;ve embedded the video on the homepage of PatriciaNorins.com. Plus, we&#039;ve also added video testimonials [...]]]></description>
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		<title>The Magic Number for Pricing</title>
		<link>http://www.specialtyretailexpert.com/2009/09/25/the-magic-number-for-pricing/</link>
		<comments>http://www.specialtyretailexpert.com/2009/09/25/the-magic-number-for-pricing/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 17:59:35 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=769</guid>
		<description><![CDATA[I was in a meeting today and we were talking extensively about how much to charge for a new special report. In the meeting, I reflected back on a white paper that I read a few years ago which gave fantastic information about how a specific price point can impact sales.
The author tested many different [...]]]></description>
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		<title>In-Store Sampling Drives Retail Sales</title>
		<link>http://www.specialtyretailexpert.com/2009/08/06/in-store-sampling-drives-retail-sales/</link>
		<comments>http://www.specialtyretailexpert.com/2009/08/06/in-store-sampling-drives-retail-sales/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 22:11:11 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=706</guid>
		<description><![CDATA[A fascinating study conducted on in-store sampling revealed that it delivers quite amazing results! On the day of the sampling event, items sampled over multiple categories showed an increase of 475%. Even more amazing, the study revealed that repeat sales are impacted positively long after the event—purchasing of the product increased 11% over a 20 [...]]]></description>
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		<title>Increase Your Impulse Buying Near the Register</title>
		<link>http://www.specialtyretailexpert.com/2009/07/06/increase-your-impulse-buying-near-the-register/</link>
		<comments>http://www.specialtyretailexpert.com/2009/07/06/increase-your-impulse-buying-near-the-register/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 13:50:39 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=673</guid>
		<description><![CDATA[Last weekend I went shopping with my six-year-old daughter, and she asked me why a store was selling lollipops near the cash register. I explained the concept of impulse buying and that got me thinking about how frustrated I get when retailers don&#039;t change out their cash register displays regularly. Every penny counts, especially if [...]]]></description>
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		</item>
		<item>
		<title>The Value of Networking</title>
		<link>http://www.specialtyretailexpert.com/2009/05/13/the-value-of-networking/</link>
		<comments>http://www.specialtyretailexpert.com/2009/05/13/the-value-of-networking/#comments</comments>
		<pubDate>Wed, 13 May 2009 19:59:54 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Shows]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=631</guid>
		<description><![CDATA[Earlier today I was thinking back to an experiment we did in a business management course I took in college. First we were given a handout which described a hypothetical situation in which we were flying on plane that crashed in the middle of a desert. We had a limited amount of supplies and as [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2009/05/13/the-value-of-networking/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pet Apparel Still Hot</title>
		<link>http://www.specialtyretailexpert.com/2009/01/30/pet-apparel-still-hot/</link>
		<comments>http://www.specialtyretailexpert.com/2009/01/30/pet-apparel-still-hot/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 14:39:45 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=441</guid>
		<description><![CDATA[One last store that caught my attention in Ohio was called Moochie &#038; Company. They sell adorable products to pamper your pet (dog outfits, gourmet dog treats, cat toys, etc.) and two things struck me when I was there:

The store was super crowded—so crowded in fact that you&#039;d never know there was some kind of [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2009/01/30/pet-apparel-still-hot/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Looking to Other Retailers for Inspiration</title>
		<link>http://www.specialtyretailexpert.com/2009/01/29/looking-to-other-retailers-for-inspiration/</link>
		<comments>http://www.specialtyretailexpert.com/2009/01/29/looking-to-other-retailers-for-inspiration/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 14:19:18 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=429</guid>
		<description><![CDATA[Another store that caught my eye while I was at the Easton Town Center in Ohio, was C.O. Bigelow, who has created what I would consider award-winning merchandise displays. A step up from Bath &#038; Body Works (their sister company), they sell mid- to high-end bath and body care products, including cosmetics. Their store is [...]]]></description>
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