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	<title>Specialty Retail Expert &#187; Marketing</title>
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	<pubDate>Mon, 01 Mar 2010 13:30:31 +0000</pubDate>
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		<title>Sell Like An Olympian</title>
		<link>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/</link>
		<comments>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 13:30:31 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Guest Post]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=920</guid>
		<description><![CDATA[Today&#039;s guest post is from Meryl Hooker, Sales Rockstar.
I am not a sports fan but like so many others, the Olympic games in Vancouver caught my attention. I didn&#039;t make time to sit down and watch any of the events, but some of the highlights really got me thinking. Of all the amazing performances, I [...]]]></description>
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		<title>Blog About Your Gift Show Trip and Treasures</title>
		<link>http://www.specialtyretailexpert.com/2010/02/01/blog-about-your-gift-show-trip-and-treasures/</link>
		<comments>http://www.specialtyretailexpert.com/2010/02/01/blog-about-your-gift-show-trip-and-treasures/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:59:05 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shows]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=873</guid>
		<description><![CDATA[Over the last few months I have reviewed hundreds of gift shop websites. One thing that I&#039;ve noticed is that very few of them post pictures of their new products, or products that are on the way from a recent show trip.  
One of the best ways to talk about what you ordered from [...]]]></description>
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		<item>
		<title>Independent Retailers Fare Better this Holiday Season than Overall Retail</title>
		<link>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 13:23:29 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=862</guid>
		<description><![CDATA[According to a survey recently conducted by the Institute for Local Self-Reliance, of 1800 independent stores sales were up 2.2 percent November and December, versus the same time period in 2008. In comparison, overall retail sales rose just 1.1 percent on a year-to-year comparison.
Retailers recently quoted in an article in the San Francisco Chronicle attributed [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Survey Your Loyal Customers</title>
		<link>http://www.specialtyretailexpert.com/2010/01/19/survey-your-loyal-customers/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/19/survey-your-loyal-customers/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 14:14:42 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=847</guid>
		<description><![CDATA[Wouldn&#039;t it be great to find out what your customers really think about your store? Why not find out with a customer survey?
Coming from a psychology background, I feel obligated to mention that surveys do have flaws, but ultimately I feel it&#039;s better to ask than to have not asked at all. With websites like [...]]]></description>
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		<title>Promoting Your Store Through Local Shows</title>
		<link>http://www.specialtyretailexpert.com/2010/01/16/promoting-your-store-through-local-shows/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/16/promoting-your-store-through-local-shows/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 14:24:27 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Management]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shows]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=836</guid>
		<description><![CDATA[The other day I was chatting with one of the very successful retail store owners on our advisory board, Patti Harbin of In-Courage, and I asked her about some of the strategies she uses to keep her business growing.
One new direction she started taking several years ago was to set up a booth at a [...]]]></description>
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		<title>Tell the Product Story</title>
		<link>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 14:31:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=833</guid>
		<description><![CDATA[I just chatted with a retailer who said she had a fantastic holiday season. After congratulating her, I asked about her top selling product. She told me it was a new product that she only added to the store in July, and she was thankful that she decided to bring it in, because at the [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/feed/</wfw:commentRss>
		</item>
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		<title>Storefront Displays That Sell More</title>
		<link>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:19:06 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=831</guid>
		<description><![CDATA[Last week I walked by a store in the airport and was compelled to stop by a wonderful storefront display. I saw an attractive barrel with cute little cosmetic bags overflowing from it and a chalkboard sign that read, &#034;Special Sale: $4 each, or 3 for $9.&#034; Since I do a lot of traveling (and [...]]]></description>
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		<item>
		<title>Make a YouTube Video at Your Store</title>
		<link>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:24:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=825</guid>
		<description><![CDATA[I do a lot of speaking all over the world to educate retailers, so I just uploaded my first professional video clip to YouTube. I thought it would be a good marketing tool in YouTube and on my website, so we&#039;ve embedded the video on the homepage of PatriciaNorins.com. Plus, we&#039;ve also added video testimonials [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Last Minute Holiday Selling Tip #8: Offer Free Shipping for One Week</title>
		<link>http://www.specialtyretailexpert.com/2009/12/11/last-minute-holiday-selling-tip-8-offer-free-shipping-for-one-week/</link>
		<comments>http://www.specialtyretailexpert.com/2009/12/11/last-minute-holiday-selling-tip-8-offer-free-shipping-for-one-week/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 14:51:18 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=814</guid>
		<description><![CDATA[I have a really crazy idea&#8230; what if you were to get competitive with online store retailers and offer free shipping to all customers who spent more than a certain amount for one week only? It would certainly create a powerful reason for customers to come and shop in your store, it would incentivize them [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2009/12/11/last-minute-holiday-selling-tip-8-offer-free-shipping-for-one-week/feed/</wfw:commentRss>
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		<item>
		<title>Last Minute Holiday Selling Tip #4: Product Themed Tables</title>
		<link>http://www.specialtyretailexpert.com/2009/12/02/last-minute-holiday-selling-tip-4-product-themed-tables/</link>
		<comments>http://www.specialtyretailexpert.com/2009/12/02/last-minute-holiday-selling-tip-4-product-themed-tables/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 03:54:48 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=803</guid>
		<description><![CDATA[Last weekend as I was out and about checking out some of the retail stores in Phoenix, I noticed that one of the chain store retailers (Restoration Hardware) had setup a very elaborate display to promote their stocking stuffers—all priced under $20. 
I loved this display. First, it reminded me that I always need stocking [...]]]></description>
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