<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>Specialty Retail Expert &#187; Marketing</title>
	<atom:link href="http://www.specialtyretailexpert.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.specialtyretailexpert.com</link>
	<description></description>
	<pubDate>Tue, 27 Jul 2010 13:41:56 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Keep Your Marketing Momentum Going</title>
		<link>http://www.specialtyretailexpert.com/2010/07/27/keep-your-marketing-momentum-going/</link>
		<comments>http://www.specialtyretailexpert.com/2010/07/27/keep-your-marketing-momentum-going/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:41:56 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=988</guid>
		<description><![CDATA[I received an email from a long-time friend and gift shop retailer yesterday, and in it I noticed a tone of frustration and desperation. She was asking me my thoughts on how to increase sales, since store traffic and, subsequently, sales are really slow for her over the long summer months.
One of the most important [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/07/27/keep-your-marketing-momentum-going/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Top Five Website Mistakes</title>
		<link>http://www.specialtyretailexpert.com/2010/03/12/top-five-website-mistakes/</link>
		<comments>http://www.specialtyretailexpert.com/2010/03/12/top-five-website-mistakes/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 00:05:26 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=925</guid>
		<description><![CDATA[I was recently interviewed for an article on web retailing. The reporter asked me for five suggestions on how retailers could improve their sites, or what they should keep in mind if they are launching their first site.
Here are the five tips that I shared:


Skip the introductory page and Flash-based code.Consumers are impatient and an [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/03/12/top-five-website-mistakes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sell Like An Olympian</title>
		<link>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/</link>
		<comments>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 13:30:31 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Guest Post]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=920</guid>
		<description><![CDATA[Today&#039;s guest post is from Meryl Hooker, Sales Rockstar.
I am not a sports fan but like so many others, the Olympic games in Vancouver caught my attention. I didn&#039;t make time to sit down and watch any of the events, but some of the highlights really got me thinking. Of all the amazing performances, I [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Blog About Your Gift Show Trip and Treasures</title>
		<link>http://www.specialtyretailexpert.com/2010/02/01/blog-about-your-gift-show-trip-and-treasures/</link>
		<comments>http://www.specialtyretailexpert.com/2010/02/01/blog-about-your-gift-show-trip-and-treasures/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:59:05 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shows]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=873</guid>
		<description><![CDATA[Over the last few months I have reviewed hundreds of gift shop websites. One thing that I&#039;ve noticed is that very few of them post pictures of their new products, or products that are on the way from a recent show trip.  
One of the best ways to talk about what you ordered from [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/02/01/blog-about-your-gift-show-trip-and-treasures/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Independent Retailers Fare Better this Holiday Season than Overall Retail</title>
		<link>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 13:23:29 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=862</guid>
		<description><![CDATA[According to a survey recently conducted by the Institute for Local Self-Reliance, of 1800 independent stores sales were up 2.2 percent November and December, versus the same time period in 2008. In comparison, overall retail sales rose just 1.1 percent on a year-to-year comparison.
Retailers recently quoted in an article in the San Francisco Chronicle attributed [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Survey Your Loyal Customers</title>
		<link>http://www.specialtyretailexpert.com/2010/01/19/survey-your-loyal-customers/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/19/survey-your-loyal-customers/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 14:14:42 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=847</guid>
		<description><![CDATA[Wouldn&#039;t it be great to find out what your customers really think about your store? Why not find out with a customer survey?
Coming from a psychology background, I feel obligated to mention that surveys do have flaws, but ultimately I feel it&#039;s better to ask than to have not asked at all. With websites like [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/19/survey-your-loyal-customers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Promoting Your Store Through Local Shows</title>
		<link>http://www.specialtyretailexpert.com/2010/01/16/promoting-your-store-through-local-shows/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/16/promoting-your-store-through-local-shows/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 14:24:27 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Management]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Shows]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=836</guid>
		<description><![CDATA[The other day I was chatting with one of the very successful retail store owners on our advisory board, Patti Harbin of In-Courage, and I asked her about some of the strategies she uses to keep her business growing.
One new direction she started taking several years ago was to set up a booth at a [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/16/promoting-your-store-through-local-shows/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tell the Product Story</title>
		<link>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 14:31:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=833</guid>
		<description><![CDATA[I just chatted with a retailer who said she had a fantastic holiday season. After congratulating her, I asked about her top selling product. She told me it was a new product that she only added to the store in July, and she was thankful that she decided to bring it in, because at the [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/15/tell-the-product-story/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Storefront Displays That Sell More</title>
		<link>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:19:06 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=831</guid>
		<description><![CDATA[Last week I walked by a store in the airport and was compelled to stop by a wonderful storefront display. I saw an attractive barrel with cute little cosmetic bags overflowing from it and a chalkboard sign that read, &#034;Special Sale: $4 each, or 3 for $9.&#034; Since I do a lot of traveling (and [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/14/storefront-displays-that-sell-more/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Make a YouTube Video at Your Store</title>
		<link>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:24:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=825</guid>
		<description><![CDATA[I do a lot of speaking all over the world to educate retailers, so I just uploaded my first professional video clip to YouTube. I thought it would be a good marketing tool in YouTube and on my website, so we&#039;ve embedded the video on the homepage of PatriciaNorins.com. Plus, we&#039;ve also added video testimonials [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
