<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Specialty Retail Expert &#187; Marketing</title>
	<atom:link href="http://www.specialtyretailexpert.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.specialtyretailexpert.com</link>
	<description></description>
	<lastBuildDate>Mon, 30 Jan 2012 12:40:11 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Boost Sales by Promoting to Last-Minute Shoppers</title>
		<link>http://www.specialtyretailexpert.com/2011/12/20/boost-sales-by-promoting-to-last-minute-shoppers/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/20/boost-sales-by-promoting-to-last-minute-shoppers/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:05:50 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retail sales]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1493</guid>
		<description><![CDATA[We’re now down to the wire for this holiday shopping season. You have just a few remaining days to ring in as many sales and help as many holiday shoppers as possible. How are your sales looking for the season? If you’d like to kick it up a notch here are a few tips you [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/12/20/boost-sales-by-promoting-to-last-minute-shoppers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holiday Promotions</title>
		<link>http://www.specialtyretailexpert.com/2011/12/16/holiday-promotions/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/16/holiday-promotions/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 13:09:30 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1485</guid>
		<description><![CDATA[The other day I read a report on the CNBC website that retailers are offering more and better holiday promotions this season. How have your holiday promotions been this year? Are they bigger and better than past seasons? This is what we&#039;ve seen major retailers doing this year to boost holiday sales&#8230; Loyalty rewards Toys [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/12/16/holiday-promotions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Try Online Advertising this Holiday Season</title>
		<link>http://www.specialtyretailexpert.com/2011/12/07/try-online-advertising-this-holiday-season/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/07/try-online-advertising-this-holiday-season/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 13:14:32 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1454</guid>
		<description><![CDATA[Lately I’ve been blogging about various ways to promote your business during the holidays. Another great option to experiment with is targeted online advertising using search engines like Google, Yahoo, Bing and Facebook. The benefit to this type of advertising is that you can easily target ads so that they are more apt to reach [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/12/07/try-online-advertising-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leverage the Power of Small Business Saturday in Your Store</title>
		<link>http://www.specialtyretailexpert.com/2011/11/16/leverage-the-power-of-small-business-saturday-in-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/16/leverage-the-power-of-small-business-saturday-in-your-store/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 13:19:26 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1443</guid>
		<description><![CDATA[According to a new study that was just issued by American Express, independent American Express merchants who participated in Small Business Saturday saw an average boost in sales of 28% on Small Business Saturday. Here are three ways that you can participate in Small Business Saturday (taking place on November 26th this year): Contact your [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/11/16/leverage-the-power-of-small-business-saturday-in-your-store/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jump Start Your Holiday Promotions Now</title>
		<link>http://www.specialtyretailexpert.com/2011/11/14/jump-start-your-holiday-promotions-now/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/14/jump-start-your-holiday-promotions-now/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 12:46:09 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[retail sales]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1423</guid>
		<description><![CDATA[I’m passionate about promoting independent retailers, especially during the critical holiday shopping season. Here are a few points of inspiration to help you jump start your holiday marketing plan today. Develop an online marketing campaign. Be sure to include email marketing, your website, social media and your store enewsletter to communicate the exciting events and [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/11/14/jump-start-your-holiday-promotions-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategies to Boost Your Bottom Line on Small Business Saturday</title>
		<link>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:01:38 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Merchandising]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1418</guid>
		<description><![CDATA[Below are a few ways you can promote Small Business Saturday and drive customers to your store on November 26th. Get a jump start on marketing Small Business Saturday through your online marketing campaign far in advance of the event. Start talking about the special events and promotions that you will offer on SBS on [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/11/09/strategies-to-boost-your-bottom-line-on-small-business-saturday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Men: How Retailers Can Reach Out More Successfully to Male Customers</title>
		<link>http://www.specialtyretailexpert.com/2011/11/04/marketing-to-men-how-retailers-can-reach-out-more-successfully-to-male-customers/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/04/marketing-to-men-how-retailers-can-reach-out-more-successfully-to-male-customers/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 13:15:40 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1409</guid>
		<description><![CDATA[I’ve been reading up on how retailers can better market to their male customer, and here are some observations about men’s consumer behavior and how you can better hone your message to reach out to them. Men are likely to seek out advice about what products to buy (and where) online from people they don’t [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/11/04/marketing-to-men-how-retailers-can-reach-out-more-successfully-to-male-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers: Creative Holiday Gift Wrap Ideas</title>
		<link>http://www.specialtyretailexpert.com/2011/11/02/retailers-creative-holiday-gift-wrap-ideas/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/02/retailers-creative-holiday-gift-wrap-ideas/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 13:04:29 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1406</guid>
		<description><![CDATA[If your store offers holiday gift wrapping, here are a few ideas to get your creative juices flowing while planning for this year’s holiday wrapping season. Recycled paper – Give new life to old paper by using non-traditional papers to wrap customers&#039; purchases, such as vintage wallpaper. Bows – Consider keeping your paper choice simple [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/11/02/retailers-creative-holiday-gift-wrap-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join Me in Making Small Business Saturday a Huge Success!</title>
		<link>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 12:45:08 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1413</guid>
		<description><![CDATA[Recently I was named as an advisor and spokesperson for American Express OPEN’s Small Business Saturday (SBS). I’m hoping you’ve heard of SBS, a program introduced by American Express last year to promote local retailers and encourage shoppers to spend their holiday dollars in their local communities at small businesses on Saturday, November 26th, the [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/11/01/join-me-in-making-small-business-saturday-a-huge-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Ways Retailers Are Using iPads</title>
		<link>http://www.specialtyretailexpert.com/2011/10/18/new-ways-retailers-are-using-ipads/</link>
		<comments>http://www.specialtyretailexpert.com/2011/10/18/new-ways-retailers-are-using-ipads/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 19:29:54 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1392</guid>
		<description><![CDATA[It’s no secret that I’m a huge Apple fan and I love my Mac, iPhone and especially my iPad. I recently saw a great article about how small retailers are using iPads to better serve their customers. Perhaps some of these strategies may be worth a try for your business. (I’d also love to hear [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2011/10/18/new-ways-retailers-are-using-ipads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

