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	<title>Specialty Retail Expert &#187; Email Marketing</title>
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		<title>Interesting Use of a QR Code in Email Marketing</title>
		<link>http://www.specialtyretailexpert.com/2011/12/21/interesting-use-of-a-qr-code-in-email-marketing/</link>
		<comments>http://www.specialtyretailexpert.com/2011/12/21/interesting-use-of-a-qr-code-in-email-marketing/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 13:14:48 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1475</guid>
		<description><![CDATA[Recently I received an interesting email from a flower shop named Rose Red &#038; Lavender in Brooklyn, NY, that included a 20 percent off coupon which uses both a link and a QR code to whisk readers to the shop’s website. I love the simplicity of this email campaign, as well as the use of [...]]]></description>
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		<title>Thoughtful Email Campaign from Pottery Barn</title>
		<link>http://www.specialtyretailexpert.com/2011/11/23/thoughtful-email-campaign-from-pottery-barn/</link>
		<comments>http://www.specialtyretailexpert.com/2011/11/23/thoughtful-email-campaign-from-pottery-barn/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 12:24:32 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1433</guid>
		<description><![CDATA[A couple of months ago I received the email below from Pottery Barn, which was sent to customers located in the areas devastated by the recent hurricanes (and tornadoes). I thought it was such a considerate gesture — and it&#039;s something I&#039;ve never seen before from a major retailer. This type of soft-sell is a [...]]]></description>
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		<title>Great Email Blast: Showing Teachers Some Love</title>
		<link>http://www.specialtyretailexpert.com/2011/10/20/great-email-blast-showing-teachers-some-love/</link>
		<comments>http://www.specialtyretailexpert.com/2011/10/20/great-email-blast-showing-teachers-some-love/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 12:05:02 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1394</guid>
		<description><![CDATA[Recently I received this email blast from White House Black Market and loved it &#8211; it&#039;s a great example of a successful email marketing campaign. Here are a few points that I loved most that may inspire your next email campaign: Great subject line – “15% off for teachers. Tell every teacher you know!” The [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>It&#039;s Not Too Early to Begin Planning Holiday Email Campaigns</title>
		<link>http://www.specialtyretailexpert.com/2011/09/21/its-not-too-early-to-begin-planning-holiday-email-campaigns/</link>
		<comments>http://www.specialtyretailexpert.com/2011/09/21/its-not-too-early-to-begin-planning-holiday-email-campaigns/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 13:05:11 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1383</guid>
		<description><![CDATA[Before you know it the holiday season will be upon us, and now is the perfect time to begin planning your holiday email marketing. Recently I read a great post by Chad White, the writer of the Retail Email Blog, about email marketing for this year’s holiday season. Here are my takeaways: Email marketing will [...]]]></description>
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		<title>Top Tips for Email Personalization</title>
		<link>http://www.specialtyretailexpert.com/2011/09/05/top-tips-for-email-personalization/</link>
		<comments>http://www.specialtyretailexpert.com/2011/09/05/top-tips-for-email-personalization/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 12:52:49 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1332</guid>
		<description><![CDATA[Would you like to increase the effectiveness of your email marketing? Of course you would! We all would, and here are a few tips to make your email more personal, more effective and more likely to result in new sales. Change up your language. Rather than being too newsy or formal, try changing up how [...]]]></description>
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		<title>Five Stages of Email Viewing</title>
		<link>http://www.specialtyretailexpert.com/2011/04/15/five-stages-of-email-viewing/</link>
		<comments>http://www.specialtyretailexpert.com/2011/04/15/five-stages-of-email-viewing/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 12:26:28 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1152</guid>
		<description><![CDATA[Your email marketing tip of the day from SPREE When I presented my email marketing seminar on Wednesday at SPREE, I was thrilled that our seminar room was packed to the doors. I believe email marketing is crucial to the success of a business, and based on attendance, I believe they agreed. As promised, I’m [...]]]></description>
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		<title>Top Tips to Increase Readership and Boost the Success of Your Email Marketing</title>
		<link>http://www.specialtyretailexpert.com/2011/04/14/top-tips-to-increase-readership-and-boost-the-success-of-your-email-marketing/</link>
		<comments>http://www.specialtyretailexpert.com/2011/04/14/top-tips-to-increase-readership-and-boost-the-success-of-your-email-marketing/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 14:05:57 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1149</guid>
		<description><![CDATA[Yesterday I presented a seminar on email marketing at SPREE, our annual expo for specialty retail entrepreneurs. The seminar was quite popular, so I thought I’d share with you some of my favorite tips to inspire greater success and readership for your emails. Collect qualified email addresses &#8211; If you reward employees, clearly state the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Summer is Coming&#8230; Plan Your Seasonal Email Campaigns Now</title>
		<link>http://www.specialtyretailexpert.com/2011/04/13/summer-is-coming-plan-your-seasonal-email-campaigns-now/</link>
		<comments>http://www.specialtyretailexpert.com/2011/04/13/summer-is-coming-plan-your-seasonal-email-campaigns-now/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 00:57:43 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1144</guid>
		<description><![CDATA[This week we converged upon Las Vegas for the Specialty Retail Entrepreneur Expo &#038; Conference (SPREE). If you’ve been to the show before, you already know it’s a great place to find new products, meet fellow specialty retailers and learn how to grow your business with our seminars. (This year’s show is the largest one [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Great e-Newsletter from Metro Home Style</title>
		<link>http://www.specialtyretailexpert.com/2011/04/08/great-e-newsletter-from-metro-home-style/</link>
		<comments>http://www.specialtyretailexpert.com/2011/04/08/great-e-newsletter-from-metro-home-style/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 12:50:56 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1139</guid>
		<description><![CDATA[When I received this e-newsletter from Metro Home Style of Syracuse, NY, I was very impressed. Owner Linda O&#039;Boyle is a persistent, effective marketer and this is just another example of her marketing muscle. Here’s what she did right with her email newsletter that you may want to incorporate into your own. Lots to do [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Valentine&#039;s Day Store Promotion and Email Marketing Campaign</title>
		<link>http://www.specialtyretailexpert.com/2011/02/11/valentines-day-store-promotion-and-email-marketing-campaign/</link>
		<comments>http://www.specialtyretailexpert.com/2011/02/11/valentines-day-store-promotion-and-email-marketing-campaign/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 12:17:01 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=1083</guid>
		<description><![CDATA[I got this great email promotion from Metro Home Style, a retailer in Syracuse, NY. I think it is such a creative promotion to have coffee and a chocolate sampling together. Plus it’s a great promotion to encourage Valentine’s Day sales over a period of weeks. And Metro Home Style goes the extra mile with [...]]]></description>
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