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	<title>Specialty Retail Expert &#187; Email Marketing</title>
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	<link>http://www.specialtyretailexpert.com</link>
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	<pubDate>Mon, 01 Mar 2010 13:30:31 +0000</pubDate>
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		<title>Design Your Email Marketing for the Five Stages of Viewing</title>
		<link>http://www.specialtyretailexpert.com/2010/01/31/design-your-email-marketing-for-the-five-stages-of-viewing/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/31/design-your-email-marketing-for-the-five-stages-of-viewing/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 22:02:17 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=869</guid>
		<description><![CDATA[Research has shown that people tend to breakdown their email into five levels of viewing. As readers go deeper into the process, your chances increase that they will read your entire message.
Here&#039;s an overview of the five stages:
Stage 1: From the NameDuring this stage viewers determine if they want to initially read your email based [...]]]></description>
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		<item>
		<title>Make a YouTube Video at Your Store</title>
		<link>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:24:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=825</guid>
		<description><![CDATA[I do a lot of speaking all over the world to educate retailers, so I just uploaded my first professional video clip to YouTube. I thought it would be a good marketing tool in YouTube and on my website, so we&#039;ve embedded the video on the homepage of PatriciaNorins.com. Plus, we&#039;ve also added video testimonials [...]]]></description>
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		<title>Last Minute Holiday Selling Tip #6: Keep Your Email Marketing Momentum Going</title>
		<link>http://www.specialtyretailexpert.com/2009/12/08/last-minute-holiday-selling-tip-6-keep-your-email-marketing-momentum-going/</link>
		<comments>http://www.specialtyretailexpert.com/2009/12/08/last-minute-holiday-selling-tip-6-keep-your-email-marketing-momentum-going/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 18:41:42 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=808</guid>
		<description><![CDATA[This year I spoke to retailers across the country about one of my favorite topics—email marketing. In the sessions I teach, I always suggest that retailers sign up to get on the email mailing list of at least 20 retailers (from small to big retailers) so you can start an idea book of what the [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2009/12/08/last-minute-holiday-selling-tip-6-keep-your-email-marketing-momentum-going/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facebook is No Longer an Option—it&#039;s a Must</title>
		<link>http://www.specialtyretailexpert.com/2009/11/13/facebook-is-no-longer-an-option%e2%80%94its-a-must/</link>
		<comments>http://www.specialtyretailexpert.com/2009/11/13/facebook-is-no-longer-an-option%e2%80%94its-a-must/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 22:17:56 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=787</guid>
		<description><![CDATA[By now you&#039;ve seen (and heard) about the thousands of retailers who are successfully using Facebook to create an online community for their store, build a list of followers and fans and most importantly, drive store and web traffic and sales.  
So if you&#039;re not on Facebook yet, you should be. According to Clara [...]]]></description>
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		</item>
		<item>
		<title>Let Your Customers Know About Your Publicity</title>
		<link>http://www.specialtyretailexpert.com/2009/09/24/let-your-customers-know-about-your-publicity/</link>
		<comments>http://www.specialtyretailexpert.com/2009/09/24/let-your-customers-know-about-your-publicity/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:57:59 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=766</guid>
		<description><![CDATA[Every time I see a gift shop or retail cart written up in the paper, I go check the retailer&#039;s website to see if they&#039;ve acknowledged it (a blog mention, a note on their homepage or even a Twitter tweet). If they haven&#039;t, I&#039;m always a little disappointed. While the publicity might help you find [...]]]></description>
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		<title>Develop Strong Content for Your Website and Increase Your Sales</title>
		<link>http://www.specialtyretailexpert.com/2009/08/27/develop-strong-content-for-your-website-and-increase-your-sales/</link>
		<comments>http://www.specialtyretailexpert.com/2009/08/27/develop-strong-content-for-your-website-and-increase-your-sales/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 00:17:29 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=746</guid>
		<description><![CDATA[I just gave a seminar at last week&#039;s New York Gift Show on email marketing, and one of the sub-topics I covered is the importance of having a strong website for your store.
While a basic website is a step in the right direction, I encourage you to have as much quality content on your website [...]]]></description>
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		</item>
		<item>
		<title>Tips to Avoid the Dreaded Email Black List</title>
		<link>http://www.specialtyretailexpert.com/2009/08/04/tips-to-avoid-the-dreaded-email-black-list/</link>
		<comments>http://www.specialtyretailexpert.com/2009/08/04/tips-to-avoid-the-dreaded-email-black-list/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 20:45:55 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=703</guid>
		<description><![CDATA[By now I hope you&#039;re using email marketing as an effective way to promote special sales and events in your store, notify customers about new product arrivals and encourage them to shop at your store website.  
Be sure you remember the rules as you send out your email marketing messages, you don&#039;t want to [...]]]></description>
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		</item>
		<item>
		<title>Improve The Open Rates for Your Email Marketing Campaigns</title>
		<link>http://www.specialtyretailexpert.com/2009/07/28/improve-the-open-rates-for-your-email-marketing-campaigns/</link>
		<comments>http://www.specialtyretailexpert.com/2009/07/28/improve-the-open-rates-for-your-email-marketing-campaigns/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 21:37:00 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=693</guid>
		<description><![CDATA[I was reading an interesting study conducted by MailChimp.com (an email marketing company) where they analyzed over 40 million emails and identified the subject lines with the highest open rates (60%-87%). Here are three interesting observations I made from the study:

The subject line should describe the subject of your email—don&#039;t try to disguise the message [...]]]></description>
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		<item>
		<title>Last Minute Marketing Ideas for Mother&#039;s Day</title>
		<link>http://www.specialtyretailexpert.com/2009/05/07/last-minute-marketing-ideas-for-mothers-day/</link>
		<comments>http://www.specialtyretailexpert.com/2009/05/07/last-minute-marketing-ideas-for-mothers-day/#comments</comments>
		<pubDate>Fri, 08 May 2009 01:58:36 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=622</guid>
		<description><![CDATA[Even though kids may be cutting back due to the economy, they&#039;re still planning to make a purchase for Mother&#039;s Day. According to the National Retail Federation, the average buyer is expected to spend $123.89 on Mom this year, so there is a big opportunity for you to cash in on Mother&#039;s Day sales. Here [...]]]></description>
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		</item>
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		<title>Free or Low-Cost Marketing Ideas</title>
		<link>http://www.specialtyretailexpert.com/2009/04/09/free-or-low-cost-marketing-ideas/</link>
		<comments>http://www.specialtyretailexpert.com/2009/04/09/free-or-low-cost-marketing-ideas/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 20:25:24 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[low cost marketing]]></category>

		<guid isPermaLink="false">http://specialtyretailexpert.com/?p=579</guid>
		<description><![CDATA[If there&#039;s ever been a time to beef up your marketing campaign, it&#039;s now. In a session I did last week at the Boston Gift Show, I suggested that this is the year retailers need to spend more money on marketing, not less. I know it&#039;s tough if your sales are down and cash flow [...]]]></description>
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