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	<title>Specialty Retail Expert &#187; Business Ideas</title>
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	<pubDate>Tue, 27 Jul 2010 13:41:56 +0000</pubDate>
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		<title>Keep Your Marketing Momentum Going</title>
		<link>http://www.specialtyretailexpert.com/2010/07/27/keep-your-marketing-momentum-going/</link>
		<comments>http://www.specialtyretailexpert.com/2010/07/27/keep-your-marketing-momentum-going/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:41:56 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=988</guid>
		<description><![CDATA[I received an email from a long-time friend and gift shop retailer yesterday, and in it I noticed a tone of frustration and desperation. She was asking me my thoughts on how to increase sales, since store traffic and, subsequently, sales are really slow for her over the long summer months.
One of the most important [...]]]></description>
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		<title>Have you used #FollowFriday on Twitter?</title>
		<link>http://www.specialtyretailexpert.com/2010/07/23/have-you-used-followfriday-on-twitter/</link>
		<comments>http://www.specialtyretailexpert.com/2010/07/23/have-you-used-followfriday-on-twitter/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:10:11 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=985</guid>
		<description><![CDATA[Every Friday, thousands of people can be seen playing the #FollowFriday game on Twitter. What started out as a single tweet announcing the game a year ago has turned into a hugely popular trend that keeps on growing. 
The concept is simple: every Friday, tweet about a friend who you think is worthy of following. [...]]]></description>
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		</item>
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		<title>The Secret to Getting People to Open Your Emails</title>
		<link>http://www.specialtyretailexpert.com/2010/07/19/the-secret-to-getting-people-to-open-your-emails/</link>
		<comments>http://www.specialtyretailexpert.com/2010/07/19/the-secret-to-getting-people-to-open-your-emails/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:14:35 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=981</guid>
		<description><![CDATA[The majority of commercial emails go straight to the trash without being opened. This means that the average email is being judged solely on the subject line of the message (before being opened) and/or getting sent to the trash automatically. 
MailChimp.com conducted a study, sending out 40 million emails with various subject lines to see [...]]]></description>
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		<item>
		<title>Top Five Website Mistakes</title>
		<link>http://www.specialtyretailexpert.com/2010/03/12/top-five-website-mistakes/</link>
		<comments>http://www.specialtyretailexpert.com/2010/03/12/top-five-website-mistakes/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 00:05:26 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=925</guid>
		<description><![CDATA[I was recently interviewed for an article on web retailing. The reporter asked me for five suggestions on how retailers could improve their sites, or what they should keep in mind if they are launching their first site.
Here are the five tips that I shared:


Skip the introductory page and Flash-based code.Consumers are impatient and an [...]]]></description>
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		<title>Sell Like An Olympian</title>
		<link>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/</link>
		<comments>http://www.specialtyretailexpert.com/2010/03/01/sell-like-an-olympian/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 13:30:31 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Guest Post]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=920</guid>
		<description><![CDATA[Today&#039;s guest post is from Meryl Hooker, Sales Rockstar.
I am not a sports fan but like so many others, the Olympic games in Vancouver caught my attention. I didn&#039;t make time to sit down and watch any of the events, but some of the highlights really got me thinking. Of all the amazing performances, I [...]]]></description>
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		<title>Want to Learn More About the Cart and Kiosk Industry?</title>
		<link>http://www.specialtyretailexpert.com/2010/02/16/want-to-learn-more-about-the-cart-and-kiosk-industry/</link>
		<comments>http://www.specialtyretailexpert.com/2010/02/16/want-to-learn-more-about-the-cart-and-kiosk-industry/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 00:38:56 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=901</guid>
		<description><![CDATA[I&#039;ve been busy today finalizing a webinar that I&#039;m giving tomorrow (at 1:30 EST) geared toward wholesalers and manufacturers who are looking to understand how to market and sell their products to the cart and kiosk industry. I&#039;ve had a lot of malls and retailers sign up as well, so it&#039;s really open to everyone.
I&#039;m [...]]]></description>
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		</item>
		<item>
		<title>Start Accepting Credit Cards from Your iPhone</title>
		<link>http://www.specialtyretailexpert.com/2010/02/15/start-accepting-credit-cards-from-your-iphone/</link>
		<comments>http://www.specialtyretailexpert.com/2010/02/15/start-accepting-credit-cards-from-your-iphone/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 20:39:22 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=899</guid>
		<description><![CDATA[The founder of Twitter is launching a new iPhone application that will enable you to accept credit cards from your iPhone—something that will be very convenient for retailers who are doing special events and don&#039;t have a portable credit card machine.
Watch the YouTube video below to see this cool technology. I know it will certainly [...]]]></description>
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		<title>Independent Retailers Fare Better this Holiday Season than Overall Retail</title>
		<link>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 13:23:29 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=862</guid>
		<description><![CDATA[According to a survey recently conducted by the Institute for Local Self-Reliance, of 1800 independent stores sales were up 2.2 percent November and December, versus the same time period in 2008. In comparison, overall retail sales rose just 1.1 percent on a year-to-year comparison.
Retailers recently quoted in an article in the San Francisco Chronicle attributed [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/26/independent-retailers-fare-better-this-holiday-season-than-overall-retail/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Employee Contests</title>
		<link>http://www.specialtyretailexpert.com/2010/01/18/employee-contests/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/18/employee-contests/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 14:05:18 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=844</guid>
		<description><![CDATA[By nature, I&#039;m a very competitive person&#8230; but I think it&#039;s because I find it so rewarding to win. So naturally, I love participating in contests.
Back when I worked for the chain store Gantos, we were paid a base salary plus commission. In addition, our store manager loved to have contests. She would create different [...]]]></description>
		<wfw:commentRss>http://www.specialtyretailexpert.com/2010/01/18/employee-contests/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Make a YouTube Video at Your Store</title>
		<link>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/</link>
		<comments>http://www.specialtyretailexpert.com/2010/01/13/make-a-youtube-video-at-your-store/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:24:10 +0000</pubDate>
		<dc:creator>patricia</dc:creator>
		
		<category><![CDATA[Business Ideas]]></category>

		<category><![CDATA[Email Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Merchandising]]></category>

		<guid isPermaLink="false">http://www.specialtyretailexpert.com/?p=825</guid>
		<description><![CDATA[I do a lot of speaking all over the world to educate retailers, so I just uploaded my first professional video clip to YouTube. I thought it would be a good marketing tool in YouTube and on my website, so we&#039;ve embedded the video on the homepage of PatriciaNorins.com. Plus, we&#039;ve also added video testimonials [...]]]></description>
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