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Toy Fair Preview, Part 3

January 30, 2012 at 8:40 am | In Guest Post, New Product Ideas, Shows | 6 Comments | Get this via email

Today's guest post is from Poornima Apte, Editor-in-Chief of GIFT SHOP Magazine and Specialty Retail Report.

The winter markets are all set to ring in another year of exciting product launches and brisk business. Here is a sneak peek at some of the exciting finds you can expect at the winter 2012 edition of Toy Fair.

Elf Magic

Arctic Play Elfit
From the slopes to the schoolyard, this six-piece winter set is a great fit for any sporty Elf Magic Elf or Hanukkah Helper. Sky blue Arctic jacket has a zipper closure and is lined in comfy and soft green polartec fabric. Set also comes with blue waterproof snowboard pants, white snowflake shirt, green polartec mittens, green polartec hat with pompom, and a pair of black boots with velcro closures. Snowboard and skis available for download online.

Funky Chic Elfit
Fashion-forward Elves will love this stylish six-piece set, which comes with black velour leggings, jumper with colorful faux buttons and trim, yellow long-sleeved shirt, zebra print scarf, matching pocketbook, and black suede boots with faux sheepskin trim. Mix and match the different pieces for a one-of-a-kind look!

847.756.4085 •

Jr. Space Explorer
Junior explorers can hop on this inflatable space shuttle and blast off for both indoor or outdoor adventures. Ideal as a floating ride-on, this handsome shuttle boasts genuine looking instrument panels, gauges, a built-in portal view of Earth and the red & white stars & stripes of the U. S. of A. Kids will enjoy incorporating into play the clear window view of Earth and the international space station as seen from outer space. After touring the stars and the moon, move the furniture and make way for a shuttle landing that boasts a 45” wingspan and spreads 43” in length. Designed for a weight limit of 90 pounds.
$34.95 • Ages 3+

888.287.6722 •

Signature Series
Aurora’s Signature line is broken into three categories; wildlife, jungle and exotics. Wildlife includes white and Bengal tigers, giraffe, cheetah, lion, gorilla, tamarind and monkey. The exotics feature koala, panda, polar bear, lesser panda, meerkat, hedgehog, bush baby, fennec fox and ring-tailed lemur. The wildlife category includes lynx, gray wolf, red fox, raccoon, bison, bald eagle and tawny and barn owls. Signature pieces range from seven to 43 inches.

The five new dinosaurs include Triceratops (10”), Pterenodon (10”), Stegosaurus (12”), Brachiosaurus (11”) and T-Rex (12”); MSRP: $14 each. The dinosaurs use plastic eyes and their scales are highlighted with a special reflective material. Three new dinosaur hand puppets include Iguanodon, Parasaurolophus and Oviraptor (10”, MSRP: $11).

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  1. Love the Panda and the Polar Bear – they look like they have a great feel / touch to them.
    Wonder how expensive they are?

    comment by Hampers — January 31, 2012 #

  2. Thank you for your comment! They are super cute. You can give Aurora a call to request a catalog and price sheet at: 888.287.6722

    Or, if you email me your info, I'll have them send you one. My email is

    Best regards,


    comment by Patricia Norins — February 8, 2012 #

  3. [...] 2 Comments [...]

    Pingback by Toy Fair Preview | forum — February 12, 2012 #

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