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How Retailers Can Use QR Codes to Boost Business

September 19, 2011 at 8:47 am | In Marketing, Mobile Marketing | Comments | Get this via email

QR Codes are those funky looking, square barcode images that you have likely seen popping up in more and more places, from store windows to business cards. As I’ve been visiting numerous trade shows lately, I see them everywhere. So what are they and how can they be of use to your business? A new study has just come out by comScore, Inc., a leader in measuring the digital world, that in June 2011, 14 million mobile users in the U.S. scanned a QR code with their smartphones.

“Quick Response” (QR) codes, when scanned, can link the user to any kind of online content you wish. For example, you could have QR codes located near popular products that link shoppers to product reviews. The great thing about QR codes is that generating them and using them is free. Wondering how to get started? Here are three quick tips:

Generate QR codes In order to create your own QR codes, you need a QR Code Generator, which can be conveniently found online. You can do a Google search for “QR Code Generator” and find a myriad of free generators. One popular and very easy to use generator is Kaywa, which takes just moments to create and there’s no signing in or creating an account. (iPhone and Android phone users can download an app that allows them to scan and read QR codes. Find QR code readers by searching Google as well.)

Use QR codes Once you’ve got your QR code, start putting it to work and see what happens. Some ways other retailers are using QR codes include signage posted when the store is closed that says “Our store may be closed, but we are always open online. Visit our online store now!” with a QR tag that goes directly to your online store. Or include a QR tag on your sales receipt with a link to a page on your website asking for a customer review.

Use your imagination QR codes can be used to link to anything on the web — or they can display a special message — so let your imagination and creativity come up with uses that would benefit your customers and increase their loyalty. For example, you could link to product use instructions and videos, or ancillary content such as recipes, decorating ideas or related products. You could even create a QR code to populate an ecommerce customer’s shopping cart with a batch of items, making shopping easier.

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