Lately it seems I’ve been seeing more and more businesses using cause marketing to widen their reach on Facebook. It’s a great way to not only give back to a cause close to your heart, but also raise awareness of your business in your community. One recent example is Snap Retail. They are offering to donate $1 to the Red Cross for everyone that “Likes” their Facebook page. To create greater urgency and put a cap on the total donation, SnapRetail included an expiration date.

I read about another example of cause marketing on Facebook done by a company called Clarisonic. They hosted a campaign to donate $1 to Look Good…Feel Better, an organization that works with people battling cancer. During the six week campaign, the company’s average daily Facebook “Likes” jumped over 1,414 percent! Clarisonic spread the word about its campaign using email blasts, Twitter, YouTube and its own blog. Word-of-mouth played an important role as well.

If you consider doing a cause marketing campaign with your Facebook page, keep these tips in mind: use an expiration date or dollar amount to create urgency; partner with your cause organization to market the campaign to their databasel; and when marketing your campaign, encourage your Fans to suggest that all of their Facebook friends “Like” your page.

Do you ever wonder how some businesspeople are so productive? These folks have a seemingly insurmountable workload and get it all done while growing their business and being a great boss. The answer may be momentum. Creating momentum in your life can help you get more done, grow your business, boost your attitude and your bottom line. I was recently reading up on this subject and have a few tips to share on how other successful businesspeople have created momentum in their lives.

Plan ahead. Carry your momentum from one day to the next by taking time at the end of each day to plan for the next day. Include your staff in this exercise to help carry your business' momentum into the next day as well. Prioritize and forecast what needs to happen and when it arrives, you’re focused and ready to charge ahead.

Avoid momentum breakers. Long, drawn-out, unproductive meetings or lunches can create a break in your daily momentum. Keep meetings and lunches short and focused to avoid letting them break your stride.

Capitalize on technology. Use productivity tools that can help you speed through daily tasks that can bog you down, such as reading email. Implement email filters or an email filing system so that only emails that need your attention appear in your inbox. Examine other daily tasks and see if you can implement technology to streamline them.

Take care of your body. Being highly productive can be exhausting! Create a healthy lifestyle including exercise and healthy eating to help kick-start your physical momentum and support the pace you expect to keep. Many successful businesspeople report starting their days, no matter how early, by hitting the gym.