How is your blog going? Do you need some inspiration on how to spruce it up, spice it up or create new excitement?

DO – Create a conversation rather than trying to sell, sell, sell. Your blog should be a place where customers can get to know you, your store and your products. Avoid being overly promotional and instead opt for the soft sell by making your blog a relationship-builder and a place where you can present your store’s ability to solve problems for customers.

DO – Present your unique perspective. Use stories of your customers, staff and yourself as fodder for your blog. Write using your unique perspective on your industry and highlight the attributes and abilities you and your staff possess. Readers that are invested in you emotionally are more likely to be loyal customers.

DO – Spruce up posts with photos and videos. Create more interactive and appealing posts by including photos and videos when you can. Using photos and videos will not only help you rank higher in search engines, but also will increase readership and is a great way to get a conversation going.