Mother’s Day is fast approaching and you likely already have your Mother’s Day promotion plans in motion, but if not, here are a couple last minute ideas that also incorporate the use of social media marketing.

Something to keep in mind: women do most of the household shopping and make up the majority of users when it comes to social media sites like Facebook and Twitter.

Host a shopping party – Display all of your most popular Mother’s Day gift ideas prominently with signage so that they're easy to browse. Before the store opens, take a video of your store display and the products. Post the video to your Facebook page with a post that your store is the local "Mother’s Day Gift Headquarters."

Host a mother/child shopping event – Have a special shopping day for mothers to bring younger children so they can shop together. Serve tea and cookies to draw in customers… you could even have crafty gifts that children can personalize right in the store to give to mom. To tie in social media, take videos of children talking about why they love their mom and post it on your Facebook page, tagging Mom so all of her online friends can see the video.

Offer a gift with purchase – A gift with purchase promotion is common, but put a new spin on it by offering it to your Facebook fans only. Use the promotion as a way to get new fans by promoting the gift with purchase in other marketing you do, such as your e-newsletter and listing the free gift with purchase as a benefit to “Liking” your Facebook page.