Over the last couple of weeks, I gave seminars at both the New York International Gift Fair and the Seattle Gift Show on Guerilla Marketing. For those of you who are unfamiliar with the term "Guerilla Marketing," it’s the need to stay visible and market with all your might, but not all your money. So when you use guerilla marketing tactics you employ inexpensive or free marketing methods to drive traffic and sales.

A friend of mine showed me a picture of a crocheted car cover and it sparked an idea for another great guerilla marketing tactic. Just like the artist Olek did in New York City to draw attention to her work as a crochet sculpture artist, you can do something just as shocking (and fun!) to get free media and community attention and draw in new customers.

A larger scale example was Denny’s Free Grand Slam Breakfast promotion that ran some time ago. With all the media attention Denny’s got from announcing the promotion, there was little or no need to buy advertising.

So, what could you do? Let your imagination go wild!

Getting re-tweeted is a worthy goal for the time and energy you spend on Twitter posts. For retailers, more re-tweets equal a greater reach to more potential customers for your store. Would you like to be re-tweeted more? I recently read a great article by Chris Lake with ten tips for getting re-tweeted more.

Here are some of the tips I liked best:

The time you tweet matters. To get the greatest number of readers and re-tweets, the best time to post is around 5PM EST. At that hour, it’s evening in London, afternoon in New York and just past lunchtime in California.
Be personal. Tweets that use the words “you” and “your” seem to be more personal and thus get more readers and re-tweets.
Avoid overkill. Tweeting too often can lead to readers tuning you out. Offer interesting, useful tweets, but not too often.
Remember a call to action. Just as with any marketing, always include a call to action in your tweets whether you’d like readers to click a link, re-tweet or respond.
Say please. Whether it’s your style or not (it’s not really my style) but apparently requests to ‘please re-tweet’ along with a post are more often re-tweeted.

For more tips on getting re-tweeted, read Lake’s article.

Let me know what’s been working for your. Happy tweeting!