Last Minute Holiday Selling Tip #4: Product Themed Tables
December 2, 2009 at 11:54 pm | In Business Ideas, Marketing, Tips | | Get this via emailLast weekend as I was out and about checking out some of the retail stores in Phoenix, I noticed that one of the chain store retailers (Restoration Hardware) had setup a very elaborate display to promote their stocking stuffers—all priced under $20.
I loved this display. First, it reminded me that I always need stocking stuffers, but I have a hard time finding them. Second, the price points were not intimidating—all under $20. Third, the gifts were very unusual so I walked away with two creative stocking stuffers and ended up spending $30 in a store that I had only planned on browsing.
While your store merchandising is probably finalized by now, I would encourage you to re-arrange a simple table centered around one of the following product concepts and price points:
- Stocking stuffers under $30
- Hostess gifts under $30
- Gifts for Men under $30
- Unusual gifts under $30
Feel free to email me a picture of your store table if you've already set up a similar display.
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