An increasing number of retailers ranging from chain stores to smaller entrepreneurs are recognizing the value of opening pop-up stores. Not only does a pop-up store create immediacy for consumers who have to make their purchases now, there are also great opportunities to strike a great deal with your local mall or strip center developer.

Sadly, about two months a cute gift shop down the street closed—but a couple of weeks from now a pop-up store will open there for 10 days.

Intrigued by the idea of opening a pop-up store? Here are five reasons why you should give it some serious thought:

1. Pop-stores give customers a reason why they should buy now—immediacy.
2. There has never been a better time to negotiate a great deal with shopping center developers.
3. By opening for less than two weeks, your overhead expenses will be very low.
4. It gives you a great angle to garner local media attention.
5. You can use it as opportunity to increase sales, to promote your permanent location(s) if you have any, and to collect customer email addresses to build your marketing list for your permanent location (or in case you open a pop-up store again in the next three to six months).