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Looking to Other Retailers for Inspiration

January 29, 2009 at 10:19 am | In Merchandising | | Get this via email

Another store that caught my eye while I was at the Easton Town Center in Ohio, was C.O. Bigelow, who has created what I would consider award-winning merchandise displays. A step up from Bath & Body Works (their sister company), they sell mid- to high-end bath and body care products, including cosmetics. Their store is a creative mix between modern design and old world and it's the fresh combination of old and new that really makes the design work (including the antiques they've brought in to use as display pieces).

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Left: Here they used a old rolling cart, a bundle of wood and an antique box to create a display that encourages customers to take samples home. Right: An old scale was used on a display table to add visual interest.

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Left: Apothecary jars and images above communicate the theme of store. Right: More apothecary jars and a rack are cleverly re-purposed to create a point of sale display near the cash wrap—perfect for impulse sales!

0109bigelow5A tres chic vintage couch with new, Parisian-inspired fabric was coupled with an antique radio and table to create a striking display.

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